Radu Firanescu is a data and analytics professional currently serving as a Principal Data Analyst at BBC since April 2024. Prior to this role, Radu worked as a Web Data Analyst & Insight at Vertu Motors plc, focusing on ETL processes and BI self-serve reports with a keen interest in machine learning. Radu's experience also includes positions as an Ecommerce & Data Analytics Specialist and Digital Marketing Executive at Tea Venture Limited, as well as a Data Analyst role at Newcastle University, generating insights through big data and statistics. Radu's earlier work involved public relations and sales roles at LOLA Staffing, ADVICE Students, and GEN90. Radu holds a Master’s Degree in Communication and Media Studies from Newcastle University and a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Scoala Nationala de Studii Politice si Administrative.