Cesar Augusto Leguia Loayza

Cesar Augusto Leguia Loayza has extensive experience in the field of analytics and business development. CESAR AUGUSTO began their career at Telefónica, where they served as the Head of Commercial Intelligence and was responsible for leading the development of analytical models. During their time at Telefónica, they successfully implemented various models, including fraud detection, customer churn, and cross-selling. CESAR AUGUSTO also played a key role in a regional segmentation project, achieving significant improvements in campaign effectiveness.

After their tenure at Telefónica, Cesar Augusto joined Interbank as the Deputy Manager of Business Intelligence. In this position, they focused on generating knowledge through data analysis and statistical tools. CESAR AUGUSTO led the development of over thirty propensity models, resulting in highly efficient targeted campaigns and a significant increase in sales contributions.

Currently, Cesar Augusto is employed at BBVA en Perú, where they hold the position of Head of Advanced Analytics Discipline. Their main responsibilities include defining and executing strategies for enhancing analytical capabilities within the organization, aligning data science, business intelligence, pricing, CRM, and data governance teams to drive value creation from data.

Overall, Cesar Augusto Leguia Loayza has a strong background in analytics, business development, and data-driven decision making, making him a valuable asset to any organization.

Cesar Augusto Leguia Loayza completed their education history as follows:

- From 2021 to 2023, they pursued a Master's degree in Revenue Management at Universidad Internacional de La Rioja (UNIR) in the field of Empresariales Financieros.

- Between 1991 and 2000, they obtained a Master of Business Administration (MBA) from the Escuela de Posgrado de la Universidad San Ignacio de Loyola, specializing in Executive Master of Business Administration.

- In 2005 and 2006, they furthered their education at Instituto Tecnológica de Monterrey - TEC, Lima, Perú, completing a Program in Strategic Direction as a specialization in Marketing.

- CESAR AUGUSTO also holds a Licenciado degree in Statistics from the National University of Engineering, which they earned from 1988 to 1995.