Nathalie Espinol

Nathalie Espinol has a diverse work experience spanning from 2008 to 2023. Nathalie has held various roles in renowned companies such as BCG BrightHouse, Chemistry, The Coca-Cola Company, Wunderman Thompson Atlanta, Moxie, General Assembly, 22squared, PINK Magazine, and Athens Magazine.

Starting in 2021, Nathalie worked at BCG BrightHouse as a Strategy Director. Prior to this, they served as VP, Group Strategy Director at Chemistry from 2021 to 2022. In this role, they were responsible for cultivating the brand strategy, social + influencer strategy, and comms planning disciplines. Nathalie successfully grew the strategy team by 250% in less than 2 years and increased profitability and efficiency. Notably, they acted as the strategy lead for the Atlanta United Unity Kit launch, which received the 2022 Global Jay Chiat Award, Silver.

From 2019 to 2021, Nathalie worked at The Coca-Cola Company as a Brand Strategist. During this time, they gained valuable experience in developing brand strategies.

Nathalie's previous experience includes working as a Sr. Digital Strategist at Wunderman Thompson Atlanta from 2017 to 2019. In this role, they led the strategy, development, execution, and optimization of a pioneering digital toolset for Shell.

Before that, Nathalie worked as a Sr. Social Strategist at Moxie in 2016 and as an Instructor (Digital Marketing) at General Assembly from 2016 to 2017. At Moxie, they focused on social media strategy, while at General Assembly, they taught digital marketing.

From 2013 to 2016, Nathalie was a Sr. Communications Strategist at Wunderman Thompson Atlanta. Nathalie played a key role in the social strategy for the 2015 Make the Switch campaign for Pennzoil, generating significant social engagement and sales lift.

During their time at 22squared from 2009 to 2013, Nathalie held roles including Sr. Social Media Manager and Social Media Strategist. Nathalie was involved in developing and leading successful social media campaigns for clients such as Southeast Toyota, Buffalo Wild Wings, Costa Rica Tourism Board, Shoe Carnival, Playtex, and Billy London.

Nathalie's early career includes internships as an Editorial Intern at PINK Magazine in 2009 and at Athens Magazine from 2008 to 2009.

Overall, Nathalie Espinol has a wealth of experience in strategy, brand development, digital marketing, social media, and content creation, and has contributed to the success of numerous campaigns for notable clients.

Nathalie Espinol has pursued their education at The University of Georgia, where they obtained an ABJ degree in Journalism and English.