Lorenzo Petracco

Lorenzo Petracco has extensive work experience in the field of digital innovation and communication. Lorenzo is currently employed at BCW Global as the Head of Creative Transformation EMEA and Chief Innovation Officer in Italy. Lorenzo also holds the position of Head of Digital Innovation Group Southern Europe at BCW Global. Prior to their current roles, they worked at Cohn & Wolfe where they held various positions, including Head of Digital Innovation Group in Italy, Account Manager, Digital Account Manager, and Account Executive. Lorenzo also has experience in teaching, as they are a Tenured Teacher at IULM University, where they teach a course on social media management for corporate communication. Lorenzo began their career as a Stagiaire at the Italian Cultural Institute of Edinburgh.

From 1998 to 2003, Lorenzo Petracco attended IULM University where they studied public relations and organizational communication.