Sama al-Naib

Sama Al-Naib has a strong background in digital and social media marketing, with a focus on influencer engagement and strategy development. Sama started their career at Consulnet Computing as an Internet Marketing Strategist, where they provided technical and marketing support to clients. Sama then worked as a Corporate Strategy Consultant at Solving International Middle East, conducting feasibility studies and market analysis for various projects. Al-Naib later joined Masdar as an Executive Marketing Analyst, managing the digital marketing and social media aspects of the Zayed Future Energy Prize. Sama then moved to Weber Shandwick as a Digital Senior Account Manager, where they developed integrated traditional and digital communication strategies for clients across EMEA. In 2015, Al-Naib joined Cohn & Wolfe as a Senior Digital and Social Strategist, and later as a Senior Digital Account Director. Most recently, they have been working at BCW Global, where they have held several roles, including Managing Director, Digital Innovation EMEA, and Head of Influencer Marketing & Deputy MD of Digital Innovation for Europe & Africa. Throughout their career, Al-Naib has demonstrated expertise in digital strategy development, social media management, and stakeholder engagement.

Sama Al-Naib completed their Bachelor of Administrative Studies with a specialization in Marketing at York University from 2002 to 2006. Sama then pursued their Master's degree in Business Administration (MBA) at the University of Strathclyde from 2009 to 2011.