Irina Spiridonova

Irina Spiridonova has a diverse background in strategic marketing, media planning, and digital advertising. Starting in 2011, Irina worked as a Marketing Manager Assistant at TNS Gallup. Irina then moved on to roles as a Media Planner at UM WW in 2012 and as a Senior Media Planner at ZenithOptimedia Group in 2014. In 2014, Irina transitioned to Ashmanov&Partners, where they held positions as a Senior Manager in Media Advertising and as the Development Manager for complex projects. From 2017 to 2020, they worked as a Digital Group Head at Media Instinct Group, followed by a role as a Digital Group Head at I-COM from 2020 to 2021. Most recently, Irina held the position of Media Director at Ailove (Hakuhodo International) from 2021 to 2022. Currently, they are serving as the Director of Strategic Marketing at BDC Consulting.

Irina Spiridonova completed their undergraduate degree in Crisis Management at the Finance University under the Government of the Russian Federation from 2007 to 2012. Irina then pursued a Master's degree in Marketing/Marketing Management at the Russian University of Humanities from 2012 to 2014.