Kelly O'Boyle

Kelly O'Boyle serves as the Influencer Manager at Be Amazing since January 2023, overseeing recruitment, contract negotiations, and content strategy for an athlete program with 120 influencers, while achieving a 2x ROAS through strategic budget management. Prior experience includes a role as Marketing Coordinator at SageSpring Wealth Partners, managing marketing functions for a Forbes-ranked financial advisor, and serving as Marketing Specialist at MassMutual Great Lakes focused on event coordination and marketing asset creation. Earlier roles include Inside Sales Account Executive with the Detroit Red Wings, Marketing and Promotions Assistant with the Detroit Lions, and various internships in community relations and game operations with the Kalamazoo Wings. Kelly holds a Bachelor of Arts in Public Relations and Business Management from Western Michigan University.