FH

Fernanda Herreria

E-commerce Marketing Assistant at Bea's Bayou Skincare

Fernanda Herreria is currently a Social Strategy Intern at RPA, involved in digital social strategy for various clients including Honda and Farmers Insurance. Additionally, Fernanda serves as the Head of Special Events for Texas Advertising Group, organizing trips and local tours while planning member events. As a Dean’s Ambassador for the Moody College of Communication, Fernanda engages with prospective students and provides essential feedback to college leadership. Previous roles include a Social Media Marketing Assistant at Rogers Healy and Associates, an Account Management Intern at Ogilvy New York, and involvement in the 4A’s MAIP Fellowship program. Fernanda's diverse experience includes internships in photography, e-commerce marketing, and direct coordination roles, showcasing a strong background in communication, event management, and social media strategy. Fernanda is pursuing a degree at The University of Texas at Austin, expected to graduate in May 2026.

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