Helen Simpson

Helen Simpson has extensive experience in the field of social media and marketing. Helen most recently served as the Global Head of Social Media at Beatport, a role they began in October 2023. Prior to that, they were a Board Member at the Brookes Creative Industries Network Advisory Board starting in April 2022.

From March 2022 to October 2023, Helen worked as the Managing Partner at BADER, where they were responsible for understanding client needs, creating tailored marketing and social media strategies, and ensuring client satisfaction. Helen also excelled in crafting creative strategies and frequently led ideation sessions.

Before BADER, they held the position of Director of Social at darling agency from January 2020 to March 2022. In this role, Helen pioneered and managed comprehensive social media strategies for key clients and led a team of editors, strategists, and creators. Helen also handled budget planning and cost-efficiency.

From 2012 to 2020, Helen worked at We Are Social, where they held various roles, including Account/Operations Director, Account Director, Senior Account Manager, and Account Manager. During their time there, they developed data-driven social media strategies, managed teams, coordinated photo shoots, and enhanced operational efficiency.

In 2012, Helen co-directed and co-created the digital magazine Performing London until February 2017. Helen explored the culture and artistic promise of London through this platform.

Prior to their social media and marketing roles, Helen gained experience in the publishing industry. Helen worked as an Operations Manager at LeadGenerators from September 2010 to May 2012 and as a Digital/Web Manager at Andersen Press from September 2008 to December 2009.

Helen's early career includes a part-time role as a Children's Bookseller at both Blackwell Limited and Ottakar's plc while they were studying for their MA in Publishing.

Overall, Helen Simpson has a diverse background and a strong track record in social media, marketing, and the publishing industry.

Helen Simpson's education history includes a Bachelor of Arts (B.A.) degree in Writing with Contemporary Practices from Falmouth University, which they obtained from 2003 to 2006. Later, they pursued a Master's degree in Publishing from Oxford Brookes University from 2007 to 2008. In 2010, they completed a TEFL Language Course at i-to-i Volunteering. Helen then obtained a Statement of Accomplishment in Palaeography (medieval Spanish) from the University of Colorado Colorado Springs in 2014. Finally, from 2014 to 2016, they pursued a Master's degree in Medieval Literature and Culture at Birkbeck, University of London. Recently, in 2020, they attended the NODE Center for a program in Documenting, Archiving, and Preserving Ephemeral Art with a focus on Curatorial studies.