Moey Shawash

Creative Strategy Director at Beautiful Destinations

Moey Shawash has a diverse work experience in strategy, creative, and content roles. Their most recent position is as the Creative Strategy Director at Beautiful Destinations, a renowned creative and content studio with a focus on hospitality and tourism. Prior to that, they worked as the Strategy Director at Mindspace and the Head of Brand at SellAnyCar.com, the Middle East's first car buying service. They also served as a Senior Strategist at BOND and a Strategy Director at Incubeta MENA. Additionally, Moey Shawash has experience as the Head of Social Media at Expo 2020 Dubai, the Creative Director at Hashtag Social Media Agency, and the Creative & Digital Consultant at the UAE Government Media Office. They have also worked as a Strategy Director at Wunderman Thompson and as a Brand Consultant at Grintafy Technologies, among other roles.

Moey Shawash earned a diploma in Cinematography and Film/Video Production from SAE Institute UK in 2003-2005. Moey then pursued a Bachelor of Fine Arts (BFA) in Design at Al Ahliyya Amman University from 2005-2010. In 2015, they obtained an Associate's degree in Hamburgerology from McDonald’s Hamburger University. In 2019, they completed a program in Analytics at the Google Mobile Academy. Most recently, in 2020, they received a Completion Certificate in Sustainable Business Strategy from Harvard Business School Online.

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  • Creative Strategy Director

    November, 2022 - present