Beauty by Imagination (BBI) is a haircare industry leader, dedicated to boosting inner confidence and joy with imaginative solutions for every hair moment. We are a platform company of innovative, market-leading brands including Wet Brush, Goody, Ouidad, Curls, and Bio Ionic — all of which are committed to being the most trusted choice for happy, healthy, hair—morning to night, home to salon. Our talented and diverse global team is passionate about delivering high-performing products for every consumer and salon professional. We believe in the beauty of confidence for all.

Beauty & Cosmetics

Health & Wellness

Beauty by Imagination

Doug Gillespie

Nikki Krause

Tania Peralta

Wendy Clarke

Alicia Koch

Nong Sangkhasila

Pj Ciotola

Oscar Gimenez Carreras

Anna Harrtell

Laurie Darnaby Sphr

James MacPherson

Jonathan Thompson-Hill

Marina Binichis Feldman

Kenneth Brotman

Steven R. Scheyer

Leadership Team

Marketing and Brand Management

Product Development and Design

Supply Chain and Operations

Finance and Accounting

Data and Analytics

Teams at Beauty by Imagination