Alexis Peralta Bustamante

Alexis Peralta Bustamante has extensive experience in brand marketing and management within the beverage industry. Currently serving as Head of New Business at Jose Cuervo since October 2022, Alexis oversees a diverse portfolio including Mezcal, Whisky, and Vodka. Prior roles include Group Marketing Manager at Beam Suntory, where responsibilities encompassed marketing for prestigious whiskey and gin brands, and a Senior Manager position focusing on long-term strategy and innovation. Earlier experience with adidas involved leading brand communications for Reebok, while a significant tenure at Diageo included multiple roles advancing brand strategy for Johnnie Walker and Buchanan's Scotch Whisky. Alexis holds a Bachelor of Science in Industrial Engineering from Universidad Nacional Autónoma de México.