Alexis Peralta Bustamante has extensive experience in brand marketing and management within the beverage industry. Currently serving as Head of New Business at Jose Cuervo since October 2022, Alexis oversees a diverse portfolio including Mezcal, Whisky, and Vodka. Prior roles include Group Marketing Manager at Beam Suntory, where responsibilities encompassed marketing for prestigious whiskey and gin brands, and a Senior Manager position focusing on long-term strategy and innovation. Earlier experience with adidas involved leading brand communications for Reebok, while a significant tenure at Diageo included multiple roles advancing brand strategy for Johnnie Walker and Buchanan's Scotch Whisky. Alexis holds a Bachelor of Science in Industrial Engineering from Universidad Nacional Autónoma de México.
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