Pablo Centineo Montalva

Senior Brand Manager Matusalem & The Kraken Rum at Jose Cuervo

Pablo Centineo Montalva is a seasoned marketing professional with extensive experience in brand management across various industries. Currently serving as the Senior Brand Manager for Matusalem & The Kraken Rum at Jose Cuervo since April 2016, Pablo has achieved recognition through two EFFIE Awards for outstanding campaign effectiveness. Prior roles include Senior Brand Manager for The Kraken Rum and Brand Manager for multiple premium brands within the Luxottica Group, overseeing marketing initiatives across Latin America and Mexico. Additional experience includes leading a marketing agency focused on digital strategies and contributing to marketing research education at Universidad Panamericana. Pablo holds a specialty in Strategic Management of Brands and a Bachelor's degree in Marketing and Business Administration from Universidad Panamericana.

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