José Gustavo Farinhaque

José Gustavo Farinhaque has a diverse work experience in various roles and companies. José Gustavo is currently the Director of CX Solutions at BEES since 2020. Prior to this, they worked at Anheuser-Busch InBev starting in 2015. At Anheuser-Busch InBev, they held roles such as Director of Customer Experience (Solutions), Director of Commercial Transformation (Solutions), and Director of Sales Processes and Systems. Before joining Anheuser-Busch InBev, José worked at AmBev from 2006 to 2012, where they held positions including Sales Intelligence Manager, PPM Regional PR-SPI, and Price Specialist.

José Gustavo Farinhaque holds a Master of Business Administration (MBA) degree in Economia e Gestão Empresarial from FGV - Fundação Getulio Vargas, which they obtained from 2004 to 2005. José Gustavo also pursued a post-graduate course in Marketing at the Universidade Federal do Paraná from 1998 to 1999. Prior to that, they completed their undergraduate degree in Publicidade from Pontifícia Universidade Católica do Paraná, spanning from 1993 to 1997. In addition to their formal education, José Gustavo Farinhaque has obtained several certifications on topics such as Leadership and Innovation - Digital Transformation from the Massachusetts Institute of Technology, Certified Product Manager (CPM) from General Assembly, and Agile Foundations and Digital Transformation from LinkedIn. The specific months for obtaining these certifications were not provided.