Kari Terzino

Kari Terzino, Ph.D., currently serves as Research Principal at BEESY Strategy, an insights-based professional services company that utilizes applied behavioral science and marketing expertise to enhance commercial impact. Prior experience includes roles as Director at Basis, focusing on healthcare research for pharma brands, and Senior Qualitative Research Lead at ZS, a professional services firm dedicated to developing customer-valued products. Kari also held various positions at Root Inc., a part of Accenture, and Shapiro + Raj, contributing to insights and strategies in business transformation and healthcare. Additionally, Kari worked at Iowa State University as both a Research Manager and Lab Coordinator and as an instructor, overseeing multiple research projects and guiding students. Educational qualifications include a Ph.D. in Social Psychology and Statistics from Iowa State University, along with several visiting research fellowships and advanced degrees in the field.