Amy Strachman Borselli, Ph.D.

Senior Market Research Manager at BEGiN

Amy Strachman Borselli, Ph.D. has diverse work experience spanning various industries. Amy is currently working as a Senior Market Research Manager at BEGiN since October 2022. Prior to that, they held the position of Director of Efficacy Research at codeSpark from January 2017 to October 2022. In this role, they played a crucial role in successfully securing grants for new product development and conducting large-scale randomized control trials. Amy also collaborated with external organizations like RAND Corporation and the National Head Start Association for research partnerships.

Amy was an Advisory Board Member at Therapeasy from November 2020 to October 2021 and worked as an SBIR Grant Writer at AskMyClass from February 2020 to May 2021. Before that, they co-founded and served as the Managing Partner at Sigma Research Group, LLC, a market research consulting firm with a psychological perspective. Amy'sresponsibilities included survey design, data analysis, and translating research findings into effective marketing strategies. Amy worked with clients such as eHarmony, OpenTable, and Edmunds.

Amy's prior experience includes roles at eHarmony as a Consumer Insights Manager and Research Scientist from June 2009 to August 2011 and November 2006 to June 2009, respectively. Additionally, they worked as a Postdoctoral Fellow at the Institute of Prevention Research at the Keck School of Medicine of the University of Southern California in 2007. Amy also served as an Adjunct Researcher at RAND and as a Teaching Assistant at UCLA from 2004 to 2007 and 2001 to 2007, respectively.

Amy Strachman Borselli, Ph.D. obtained a B.S. degree in Psychology with Honors from the University of Arizona. Amy later pursued their Ph.D. in Social Psychology from UCLA. In addition to their academic qualifications, they also obtained certifications in Marketing Sherpa Email Marketing and Agile Project Management Training in 2009 and 2008 respectively.

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Timeline

  • Senior Market Research Manager

    October, 2022 - present