Raúl Serna Gutiérrez has a strong background in sales and marketing, with experience in various global companies. Raúl is currently working as a Regional Sales Director at Beko Global since May 2021. From 2015 to 2020, they served as the LATAM Sales & Marketing Manager at Gorenje d.d. Prior to that, they held roles at Teka Group, including Global Product Marketing Manager from 2013 to 2015 and LATAM Export Manager & Marketing Manager from 2010 to 2013. Raúl also worked as a Responsable de Estrategias de Comunicación at the European Agency for Safety and Health at Work from 2010 to 2012. Raúl'scareer began as an Intern/Graphic Designer at Vance Wright Adams from 1998 to 2000.
Raúl Serna Gutiérrez completed their Master's degree in Marketing and Commercial Management (GESCO) from ESIC Business & Marketing School from 2006 to 2007. Prior to that, they obtained their Bachelor's degree in Information Sciences from Universidad del País Vasco/Euskal Herriko Unibertsitatea between 1992 and 1997.
In addition to their formal education, Raúl has also acquired several certifications. Raúl completed the ExperienceCentric Leadership Global Program offered by TPC Leadership in 2023. In 2022, they participated in the ReMood Program provided by Emeritus. Furthermore, Raúl obtained a Certificate of Proficiency in English (CPE) from Cambridge University Press & Assessment in May 1996.
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