Beko Global
Tomáš Bělohlav has a diverse work experience spanning over several industries. Tomáš started their career at Try Audiovisual as a Creative Designer from 2005 to 2006. Tomáš then co-founded DalstonAd in 2007, where they focused on brand development, graphics, and digital production until 2011. During this time, they also co-founded Brand New and worked as an Art Director, managing projects, providing creative ideas, and offering marketing consultation.
In 2014, Tomáš co-founded Break a leg o.s., a non-profit organization promoting healthy living and sports activities for young athletes. Tomáš played a crucial role in the development and marketing of the organization until 2019.
In 2016, Tomáš joined Beko Global as a Marketing Specialist, coordinating strategic and creative processes for B2B and B2C communications. Tomáš then advanced to a Marketing Manager position in 2017, working on marketing strategies and communications for the leading brand in the industry. Since 2022, they serve as the Marketing Director for CZ, SK & HU, responsible for marketing management and providing original and creative solutions.
Alongside their other roles, Tomáš also worked at Grundig as Marketing Director for CZ, SK & HU from 2017 onwards.
In 2022, they joined Garage Innovation Hub as a Mentor - Innovation Champion, playing a vital role in mentoring and championing innovation.
Throughout their career, Tomáš has demonstrated their expertise in marketing, brand management, creative ideation, and strategic communication across various industries.
Tomáš Bělohlav's education history begins with their attendance at Gymnázium Ch. Dopplera from 1998 to 2006, where they studied Mathematics and Physics. After completing their secondary education, they pursued a Bachelor's degree in Law at Charles University from 2006 to 2009. The exact degree obtained from Charles University is not specified.
Tomáš then furthered their education by enrolling at Prague University of Economics and Business from 2008 to 2012. During this period, they completed a Master's degree in Informatics and Statistics. Following their studies at Prague University, they continued their educational journey by pursuing a Master of Business Administration (MBA) degree in Sales and Marketing at City University of Seattle from 2014 to 2016.
In addition to their formal education, Tomáš Bělohlav has also obtained a certification called the "Innovation Champions Program" from Garage Innovation Hub in June 2022. The details and relevance of this certification to their education were not specified.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.