Alice Aprile - Smith

Alice Aprile-Smith MBA is currently the Head of Consumer at Believ, where she is responsible for the Consumer function, commercial proposition, and pricing decisions. Prior to her current role, Alice held positions at companies such as OVO, EDF Energy, npower, and HSBC, where she gained experience in commercial management, product development, pricing, and risk analysis. Alice holds a Master of Business Administration from the University of Warwick.