Alfonso Haces

Alfonso Haces is a seasoned marketing professional with extensive experience in the beverage and consumer goods industries. As the Sr Global Marketing Head for Carbonated Beverages at Beliv Company since March 2022, Alfonso has previously held roles such as Regional Group Marketing Manager at Henkel and Group Marketing Manager at Danone. At Associated British Foods plc, Alfonso progressed through various positions, ultimately becoming Sr Marketing Manager for Capullo & Mazola. Earlier roles include Assistant Brand Manager at Campbell Soup Company and a Marketing Trainee at Procter & Gamble. Alfonso has an Executive MBA from IPADE Business School, a Master in Marketing from Universitat de Barcelona, and is currently pursuing a Chief Marketing Officer Program at Northwestern University - Kellogg School of Management.