Coco Xiao

Coco Xiao has a diverse work experience spanning from 2012 to 2019. Coco worked as a Co-Founder at Case S Shop from August 2012 to November 2013. Following that, they were a Marketing Coordinator at Cecilio Musical Instruments from January 2014 to December 2014. Coco achieved the No. 1 position in multiple best-selling musical instruments categories on Amazon during their tenure.

In 2015, Coco joined HARMAN International as an Ecommerce Coordinator and played an instrumental role in increasing overall ecommerce revenue by 45% in FY15. Coco executed and analyzed online marketing campaigns for renowned brands like JBL Harman Kardon, AKG, Infinity, and Harman Audio. Additionally, they managed email marketing programs for five brands, resulting in a 200% increase in email revenue.

From October 2016 to October 2019, Coco worked as an Ecommerce Manager at Livancy, where they managed all ecommerce operations, including 3rd party marketplaces, web product management, content management, web development, and inventory management. Coco developed and optimized marketing campaigns across various digital advertising channels to increase traffic and consumer retention. Coco also analyzed customer insights and KPIs to enhance conversion rates, acquisition, engagement, and revenue.

Currently, Coco is employed at Belkin International as an Ecommerce Marketing Manager, starting in October 2019.

Coco Xiao obtained a Bachelor of Arts (B.A.) degree in Business/Managerial Economics from UC Irvine, where they attended from 2009 to 2013. In addition to their formal education, Coco also holds a certification in Adwords Shopping from Google. No information is provided regarding the month and year in which the certification was obtained.