Darcy Richard

Darcy Richard is a seasoned marketing professional with extensive experience in various leadership roles at Bell, where tenure spans from March 2009 to the present. Current responsibilities as Vice President - Marketing for Small and Medium Business include managing profit and loss and leading teams in Pricing & Offers, Acquisition Marketing, and other key areas. Previous positions encompass Vice President roles in Retail Strategy and Logistics, Dealers and Retail Planning, and Directors in Product Management and Marketing Operations. Prior to Bell, Darcy Richard worked at Procter & Gamble (Switzerland) as Section Manager - Marketing & Sales Strategy Analytics, overseeing critical data analysis for the Hair Care sector. Additional experience includes roles at Nintendo of Canada and CIBC VISA, along with a B.Comm from McMaster University with a focus on Marketing and Management Information Systems.