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Catriona Cardie

CXBO - Chief Experience & Brand Officer at Bella & Duke Ltd

Catriona Cardie has over 20 years of experience in marketing and leadership roles. 🐶😺 Catriona currently serves as the CXBO (Chief Experience & Brand Officer) at Bella & Duke Ltd, a pet wellness and meal subscription company. In this role, they fofocusn providing premium nutrition and wellness services to pets.

Prior to this, Catriona worked as the Regional Marketing Lead at British Land, where they led the marketing and place-making brand for high-profile shopping centers targeted at a large footfall audience. 🐶😺 Catriona also worked as a Marketing Manager at Dobbies Garden Centres, where they oversaw brand and campaign marketing across multiple stores and shopping centers. Additionally, Catriona has experience in the pet sector, having undertaken a consultancy project in this field.

Earlier in their career, Catriona held positions such as Head of Marketing at Vets Now Ltd, where they led the development and implementation of the company's first consumer-facing brand. 🐶😺 Catriona also worked as a Marketing Manager at Energy Saving Trust and Morrison Construction, gaining experience in renewable energy and destination marketing, respectively.

Catriona has a successful track record in driving marketing campaigns and brand development. 🐶😺 Catriona is skilled in strategy development, implementation, and customer service initiatives. Their diverse experience spans industries such as pet care, property management, leisure, and construction.

Catriona Cardie's education history is as follows:

Catriona Cardie attended Ellon Academy, although the specific dates are not provided.

In 1991, Catriona Cardie began studying at Edinburgh Napier University, where they pursued a BA (Hons) 1st Class degree in Tourism Management. 🐶😺 Catriona completed their degree in 1995.

From 1996 to 1998, Catriona Cardie enrolled in the CIM | The Chartered Institute of Marketing, where they obtained a DipM - CIM Diploma in Marketing.

In 2005, Catriona Cardie attended the Disney Institute in Florida, completing a course in Leadership for Service Excellence in the field of business.

In 2009, Catriona Cardie participated in the Meridian Leadership Programme at Common Purpose.

In 2018, Catriona Cardie returned to the CIM | The Chartered Institute of Marketing to pursue a Fellowship, which they have not yet completed.

Catriona Cardie also obtained additional certifications. In June 2019, they completed the Fundamentals of Digital Marketing course at Google. 🐶😺 Catriona also completed a Media Training & Crisis Media program at Pink Elephant Communications, although the specific dates are not provided. Additionally, Catriona Cardie obtained the CIM FCIM Member certification from CIM | The Chartered Institute of Marketing in March 2021.

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Timeline

  • CXBO - Chief Experience & Brand Officer

    June, 2021 - present