Krista Roberts

Krista Roberts has a diverse work experience that spans across multiple companies and roles. Krista currently holds the position of Executive Director, Paid Media at Medium Giant, where they are responsible for co-owning department leadership duties, collaborating with senior leaders and business partners on media vision and planning, and driving above-brand initiatives. Prior to this, they served as a Paid Media Director at Medium Giant.

Before joining Medium Giant, Krista worked as a Paid Search Director at Ansira from 2015 to 2018 and at Calise Partners from 2016 to 2017. Krista also worked as a Paid Search Specialist at Sq1 from 2013 to 2015.

Krista gained valuable experience in digital marketing during their time at ReachLocal, where they held multiple roles. Krista started as a Campaign Performance Analyst from 2011 to 2012, then became a Sr. Premium Campaign Performance Analyst, Auto Services Team from 2012 to 2013, managing PPC and display advertising campaigns for automotive businesses. Finally, they took on the role of Strategic Digital Campaign Manager from 2013 to 2013, overseeing around 175 SEM campaigns for ReachLocal's elite advertisers.

Krista also has experience in social media and advertising sales. Krista worked as a Social Media Engineer at Word Publications from 2010 to 2011 and as an Advertising Sales Intern from 2010 to 2010. Additionally, Krista gained agency experience as an Advertising Agency Intern at The Price Group from 2010 to 2011.

Krista's work experience started during their time as a student at Texas Tech University, where they attended from 2006 to 2010.

Krista Roberts completed their undergraduate studies in Advertising with a field of study in English at Texas Tech University from 2006 to 2010.