James Arthur Wilson

Vice President, Strategy at BENlabs

James Arthur Wilson has a diverse work experience spanning various roles and industries. James Arthur currently holds the position of Vice President, Strategy at BEN since June 2022. Prior to that, they worked at BEN as the Director of Marketing from July 2019 to June 2022.

Before joining BEN, James worked at Newsday Media Group as Marketing Research lead for three years, where they played a crucial role in advancing the company's digital marketing analytics. James Arthur also served as the sole contact for multiple sales teams and utilized syndicated and primary media research insights to build marketing strategies.

James has experience in integrated marketing as well, having worked at People en Español. Here they developed media programs and custom content offerings for advertisers, engaging consumers through various channels and using analytic tools to measure campaign ROI.

During their tenure at Hearst, they held the role of Marketing Research Director and Director of Hearst BRAIN for one year. James Arthur led strategic marketing efforts to maximize revenue from luxury advertisers and positioned the brand as a key driver of return on investment.

James has also worked as a Strategic Marketing Consultant at SD Squared Partners, where they specialized in digital, social, and print media. James Arthur led projects to break new accounts, develop new revenue streams, and grow existing business for clients such as AARP, Hearst Corporation, and Condé Nast.

Prior to that, James held positions at Reader's Digest as Marketing Intelligence Director and Associate Director of Marketing Intelligence, and at Golf Digest and Wired Magazine as Senior Marketing Manager and Marketing Manager, respectively. James Arthur started their career as a Research Analyst at Gannett | USA TODAY NETWORK and New York Magazine.

Overall, James Arthur Wilson brings a wealth of experience in strategic marketing, research, and analytics across a variety of industries and roles.

James Arthur Wilson attended George School from 1992 to 1996. Following that, they pursued their undergraduate education at Vassar College from 1996 to 2000, where they earned a Bachelor of Arts degree in Philosophy.

Links

Previous companies

Golf Digest logo
Gannett logo
New York Magazine logo
Wired logo
Hearst logo

Timeline

  • Vice President, Strategy

    June, 2022 - present

  • Director Marketing

    July, 2019

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