Zharina Pelea

Zharina Pelea is a seasoned professional with extensive experience in growth management, marketing, and conversion optimization. Currently serving as Senior Growth Manager at Bench Accounting since September 2021, Zharina has previously held roles such as Growth Manager and Experimentation Strategist at Conversion, overseeing strategic direction and execution of conversion optimization programs. Zharina's expertise includes UX research, data analysis, and account management, demonstrated through significant positions at Catchi and FIRST Digital, where Zharina led conversion strategies and inbound marketing initiatives. Prior experience in financial services includes serving as Preferred Relationship Manager at Bank of the Philippine Islands, where Zharina earned multiple Excellence Awards for outstanding sales performance. Zharina's academic credentials include an MBA from Ateneo Graduate School of Business and a Diploma in Applied Business from the New Zealand Institute of Education, complemented by a CXL certification in optimization.