Senior Digital Marketing Manager

Senior Digital Marketing Manager 

Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

Join our Marketing team and play a pivotal role in driving business growth through demand creation, capture, and conversion. Your expertise and experience will be invaluable in enhancing our team's impact with data-driven insights and strategies.



What you’ll do:

• Core owner of all things digital to include SEO/SEM, paid social, email marketing, and owned web properties.
• Lead the management of a new paid media agency, overseeing the planning and execution of paid media campaigns across platforms such as Google Paid Search, Bing, LinkedIn, TikTok, and Facebook.
• Plan, execute, and measure strategic marketing campaigns, including brand content and product launches, to drive demand generation, pipeline growth, and attributable revenue.
• Collaborate with Demand Generation managers and the creative team to strategically plan and execute campaign channel plans, ensuring, brand consistency, alignment with core messaging, and performance attainment
• Optimize budget planning allocation across core products and global regions, providing bi-weekly recommendations on spend adjustments to maintain needed cost and efficiency metrics
• Develop and execute holistic digital strategy (web, paid media, content, etc) for new product launches, ensuring clarity and strategic focus.
• Monitor and analyze campaign performance daily, providing actionable insights and recommendations to continuously improve performance and efficiency metrics.
• Ensure accurate reporting setup in Salesforce and channel platforms to track win rates, conversion rates, and source attribution.
• Oversee website management, including content updates, performance monitoring, and technical maintenance.
• Implement best practices for website analytics to track and report on key performance indicators and continuously identify opportunities for improvements and enhancements.
• Regularly provide a detailed report including performance metrics, insights, budget updates, and progress towards goals; manage the digital roadmap for upcoming quarters to ensure thoughtful resource and budget allocation as needed

What you’ll bring:

• 7+ years experience in B2B SaaS marketing with a track record of driving pipeline and brand awareness through strategic digital campaigns.
• Expertise in managing paid media campaigns across multiple platforms.
• Proficiency in using data from Salesforce, Marketo, and ABM tools to make informed decisions and optimize marketing efforts.
• Ability to thrive in a fast-paced environment, switching seamlessly between strategic planning and tactical execution.
• Exceptional communication and collaboration skills, effectively articulating ideas to executives, peers, and cross-functional teams.
• Proficiency in developing and optimizing marketing programs across various channels, including SEO/SEM, paid social, email marketing, owned web properties, events, and account-based marketing.
• Hands-on experience with Marketo, Salesforce, and Asana is an asset.

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a company where DEIB isn’t a buzzword
Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. 

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.