Karen Valencia

Karen Valencia is an accomplished marketing professional with extensive experience in trade marketing and sales management. Currently serving as Jefe de Marketing Comercial at Berhlan Colombia since April 2023, Karen focuses on optimizing sales volume through strategic trade marketing initiatives. Previously, at TiendAPP, the role of National Execution Coordinator involved guiding teams to maximize customer engagement with company services. Prior roles include key account executive and regional manager, where responsibilities included developing strategies to capture new distributors and enhance brand visibility. With a solid educational foundation in Marketing and Advertising from Fundación Universitaria del Area Andina, and additional qualifications in pharmacy assistance and business management, Karen Valencia demonstrates a strong commitment to driving commercial success across diverse markets.