Nikole Jasso

Director, Surestay Brand Management at Best Western

Nikole Jasso is an accomplished professional with extensive experience in the hospitality industry, currently serving as the Director of SureStay Brand Management at Best Western® Hotels & Resorts since December 2012. Prior roles at Best Western include Manager of Revenue Management Onboarding & Trainers and Revenue Manager Trainer. Previously, Nikole held positions at CMC Hotels, including Corporate Revenue Manager and Director of Sales for both Sports & Leisure and Holiday Inn Cary. Nikole Jasso holds a Bachelor's degree in International Business from the University of North Carolina Wilmington.

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