Nikole Jasso is an accomplished professional with extensive experience in the hospitality industry, currently serving as the Director of SureStay Brand Management at Best Western® Hotels & Resorts since December 2012. Prior roles at Best Western include Manager of Revenue Management Onboarding & Trainers and Revenue Manager Trainer. Previously, Nikole held positions at CMC Hotels, including Corporate Revenue Manager and Director of Sales for both Sports & Leisure and Holiday Inn Cary. Nikole Jasso holds a Bachelor's degree in International Business from the University of North Carolina Wilmington.
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