Lamia Bakkar

Lamia Bakkar is a seasoned professional in brand marketing and strategy, currently serving as the Group Brand Marketing & Strategy Lead Sr. at BestSecret Group since December 2023. Prior to this role, Lamia held various strategic positions at LVMH from May 2019 to November 2023, including Group E-Business Program Manager where responsibilities included supporting brands with e-business strategy and performance optimization. Previous experience includes senior consulting roles at Deloitte France and EY-Parthenon, focusing on strategic and financial due diligence in M&A for international clients, as well as positions in private equity analysis at L Catterton and Butler Industries. Lamia holds a Master of Science in Banking & Finance from Université Paris Dauphine - PSL and a high school diploma in Economics and Mathematics from Lycée Lyautey au Maroc.