Sandria Soffa

Sandria Soffa is an experienced professional in broadcast sales, currently serving as an Account Manager at BET NETWORKS since January 2012. Previously, Sandria held the position of VP of Business Development at Hand and Associates, where new business initiatives generated approximately $88K in revenue and introduced the firm to 30 new companies with significant revenue. With a strong background at FX and Fox Cable Networks from June 1997 to August 2008, Sandria served as a National Account Executive, generating $15-$20M in revenue from high-profile clients and was part of a team executing major premieres. Early career experience includes a role as National Sales Coordinator at KTTV FOX 11 from 1992 to 1997. Sandria holds a Bachelor of Arts degree in English from the University of Southern California.