Sutherland Wanda

Director, Branded Partnerships Digital & Social at BET

Sutherland Wanda has a diverse work experience spanning several industries. Starting in 1992, they worked as an Eastern Regional Account Manager for SymphonyIRI Group, where they utilized data to identify revenue opportunities and influence coupon marketing campaign strategies for CPG manufacturer and retailer clients. From 2002 to 2008, they held the role of Senior Account Executive at Tribune Media Group, selling cross media advertising campaigns and exceeding revenue goals. They then transitioned to Q Interactive in 2008, where they worked as a Senior Account Executive, selling various interactive advertising campaigns. In 2009, they moved to Monster Worldwide and became a Senior Account Executive, managing accounts for Fortune 500 companies and agencies and selling online advertising products. In 2012, they joined BET NETWORKS as the Director of Branded Partnerships Digital & Social, where they focused on increasing revenue sales and architecting strategic marketing strategies. Throughout their career, Sutherland Wanda has demonstrated expertise in sales, account management, business development, and delivering consultative selling.

Sutherland Wanda holds a Bachelor of Business Administration degree with a Major in Marketing from Loyola University. Additionally, Sutherland has obtained certifications in "Technology in the Creative Process" from The Institute for Brand Marketing in Collaboration with IBM Watson Advertising in 2020 and in "IAB Digital Leadership Program" from IAB in 2016.

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