Daniel Rachid Monici

Director of Marketing at Betachon

Daniel Rachid Monici has worked in a variety of roles in the digital marketing industry since 2018. Theirfirst job was an Intern in the Human Resources Department at Universidad de La Sabana in 2018. In 2019, they became the Digital Marketing Manager at Mitdream. In 2020, they began working at Halstead Media as a Paid Media Lead, Facebook Ads Lead, and Facebook Ads Manager. In 2021, they took on the role of Head of Marketing at Play Verto and in 2022 they became the Internal Marketing Manager at Halstead Media and the Director of Marketing at Betachon Freight Auditing. Most recently, in 2023, they began working as the Media Director at The Imaginarium.

Daniel Rachid Monici completed a Bachelor of Business Administration (B.B.A.) from Universidad de La Sabana from 2014 to 2019, with a major in Business Administration and Management, General. In 2020, they obtained a Digital Marketing Nanodegree from Udacity in Digital Communication and Media/Multimedia. Daniel also has several certifications, including Advanced LinkedIn Ads from CXL in 2023, The Account-Based Strategy Certification: Fundamentals from Terminus in 2022, ABM Certification: Advanced from Demandbase in 2022, Account Based Marketing from CXL in 2022, Branding from CXL in 2022, Positioning and Company Storytelling from CXL in 2022, Marketing Strategy from CXL in 2022, and Segmentation and Persona Research from CXL in 2022. Additionally, they obtained a Diploma of the International Baccalaureate (IB) from the International Baccalaureate in 2014.

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