MG

Mirella Ghil

Business Director (directrice Associée) at BETC

Mirella Ghil has extensive work experience in the advertising and marketing industry. Mirella started their career as a Marketing Awards Assistant at D&AD in 2008, where they assisted in organizing events and conducted market research. In 2009, they interned at The Coca-Cola Company as a Junior Digital Executive, where they were responsible for measuring the results of advertising campaigns and managing relationships with advertising agencies.

In 2011, Mirella joined BETC as a Junior Account Executive, and then moved on to TBWA\Paris in 2012, initially as an Account Executive and later as an Account Manager. At TBWA\Paris, they worked on accounts such as McDonald's Corporate, Eni, and AIDES, developing strategies and communication campaigns for these clients.

In 2017, Mirella returned to BETC as a Global Account Director, leading and coordinating local agencies for strategy and communication for major brands of Danone Early Life Nutrition in Indonesia and China. Mirella also worked on the development of a global platform for Aptamil, a relaunching campaign for Danette, and the communication platform for Danone's hundredth anniversary.

Most recently, Mirella held the role of Business Director at BETC, where they continued their responsibilities as Global Account Director. The end date for this role is not provided, suggesting they are currently still in this position.

Mirella Ghil attended the Cannes Lions Young Account Executive Academy in 2014, where they did not pursue a specific degree or field of study. From 2007 to 2011, they attended ESCP Business School, earning a Master's in Management with a specialization in Marketing and Communication. During the same period, they also attended ESCP-EAP European School of Management in Paris, where they obtained a Master's degree in Management. In 2008 and 2009, they studied at Universidad Carlos III de Madrid, focusing on Business Administration. From 2002 to 2007, they attended Lycée Henri IV, where they pursued a general education with a specialty in Economics. Their education history began with their attendance at Lycée Français de Los Angeles from 1994 to 2002, but no specific degree or field of study is mentioned during this period.

Links

Timeline

  • Business Director (directrice Associée)

    March, 2022 - present

  • Global Account Director

    September, 2017

  • Junior Account Executive

    July, 2011