Lorena Aranguren

Master in Marketing with an MBA, bilingual Strategic Management Specialist (C1), and Industrial Engineer with solid experience in the definition and development of 360 marketing strategies, focused on ROI optimization through growth strategies, acquisition, customer retention, and monetization of products and services in the Financial, Fintech, and Startups sectors in LATAM. Expert in digital campaigns through SEO / SEM, Inbound, and ABM, driving the attraction of new clients. I lead marketing teams, monitor KPIs, manage marketing area budgets of up to USD 3 million, and direct strategic relationships with agencies. Mastery of tools such as Power BI, Adobe Marketing Cloud, Google Analytics, Meta Ads, Clevertap, Mailchimp, and CRM systems such as Zoho, HubSpot, Botmaker, and Wix.