Sam Wilkins

Sam Wilkins is a seasoned content professional with significant experience in sports writing and content management. Currently serving as a Senior Content Manager at Better Collective since January 2021, Sam previously held a Content Manager role and made substantial contributions as a Freelance Sports Writer for Caught Offside, publishing over 4,700 NewsNow compliant articles and playing a key role in mentoring new writers. Additional freelance writing experiences include coverage for Empire Of The Kop and Stretty News, as well as UtdReport. An alumnus of Coventry University, Sam earned a Bachelor of Arts in Journalism in 2019, further enhancing expertise in content creation, Google analytics, and SEO marketing.