Katie Crimmins

Katie Crimmins is a Senior CRM Manager at Betterment, where responsibilities include building and executing a CRM communication strategy for 401(k) plan sponsors and participants, enhancing user experience, and increasing plan contributions. Previously, Katie held various roles, including Director of Membership Experience & Retention and Digital Experience Manager at the YMCA of Greater Seattle, contributing to member engagement and communications. At Amazon, Katie served as Marketing Manager and Technical Content Manager, focusing on customer experience and content optimization for Prime benefits. Early career experiences include content strategy at Populus Group, content management for the City of Boston, and content writing for Smart Destinations Inc. Katie earned a Bachelor of Arts Degree in English with a minor in Linguistics from Northeastern University.