Yana Friedman

Head of Revenue Operations at Betterment

Yana Friedman has extensive experience in various leadership and strategic roles. Yana is currently the Head of Revenue Operations at Betterment, where they lead annual revenue planning and manages its execution, sets team targets, and uses business insights to make go-to-market decisions. Prior to that, Yana served as the VP of Sales Strategy and Operations at Ruby Ribbon, where they provided ongoing insights and recommendations to meet financial targets, restructured compensation and incentive programs, and achieved profitability for the company. Yana also held the position of Sr. Director of Technical Product Management and Director of Sales Operations at Ruby Ribbon.

Before joining Ruby Ribbon, Yana worked at Avon, where they held the role of Sr. Manager of Global Strategy and Business Development, where they evaluated new business opportunities, advised on the prioritization of initiatives, and supported decisions on market investments and closures. Yana also worked as a Manager of Global Finance supporting Marketing at Avon, where they built analytical models to measure marketing ROI and supported the marketing budget. Yana also served as the Manager of New Market Development and Regional FP&A at Avon, where they launched the Avon Israel business unit and provided financial support to Middle Eastern markets.

Yana's earlier experience includes working as a Senior Analyst of Investor Relations at Avon, where they prepared senior management for earnings releases and investor meetings and developed financial models to project growth. Yana also worked as a Senior Analyst of FP&A at Williams Lea, where they consolidated financial statements and optimized cash management and forecasting. Yana began their career at Chevron, participating in their Finance Development Program and providing general accounting support to multiple business units.

Overall, Yana Friedman has a proven track record of driving revenue growth, optimizing operations, and delivering financial results in various leadership roles across different industries.

Yana Friedman pursued their education at the University of California, Berkeley, Haas School of Business from 1997 to 2001, completing their Bachelor's degree in Business Administration. Later, from 2007 to 2009, they attended the NYU Stern School of Business, where they obtained their MBA. No specific field of study was mentioned for their MBA degree.

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Timeline

  • Head of Revenue Operations

    December, 2021 - present

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