Betty
- Sam Bauchle
Sam Bauchle serves as the Account Director for Business & Brand Development at Betty since May 2023. Previously held positions include Marketing Manager for Personalization & Member Experience at UnitedHealthcare and Marketing Manager at Optum, focusing on B2C marketing initiatives for mental and behavioral health care. Sam's expertise extends to contracting as a Marketing Manager for Optum Behavioral Health during the onset of the COVID-19 pandemic. Previous roles at CWT encompassed Advertising Manager and Advertising & Incentives Specialist, where Sam managed advertising portfolios and orchestrated airline and hotel incentives. Sam also held marketing roles at Starkey Hearing Technologies and Strategic Resource Partners, LLC. Educational credentials include a Bachelor of Arts in Communication and Media Studies from Saint John's University.
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Betty
Betty is a new, bold creative agency that offers best-in-class creative, design and content studios. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice.
