Lucas Baccá

Lucas Baccá is a Senior Behavioral Scientist at BeWay - The Behavioral Way, where the focus is on simplifying complex financial products for clients such as BBVA México. Lucas also serves as a lecturer at Universidad de San Andrés, specializing in behavioral sciences, and has taught courses including Behavioral Design and Consumer Neuroscience. Previously, Lucas held various analytical roles, including Behavioral Team Leader at DESPa Method, where projects involved major clients like Ferrovial and Danone. With a Master's degree in Market Research and Consumer Behavior from IE Business School, Lucas continues to blend expertise in behavioral science with data-driven marketing strategies, underpinned by a strong educational background in psychology and business administration.