Jason Rust

Jason Rust is an experienced sales leader with a strong background in retail and category development, currently serving as Director of Retail Sales at Beyond Meat since February 2022. Prior to this role, Rust held positions as Director of Sales at Bellisio Foods and Regional Sales Manager at Tillamook County Creamery Association, where responsibilities included identifying growth opportunities and managing sales teams. With a robust history at Smithfield Foods in various sales management roles, Rust demonstrated expertise in driving profitable growth and developing strategic account plans. Earlier experience includes serving as Client Manager at The Nielsen Company and founding J. Rust Consulting Group, providing strategic insights to clients like Procter & Gamble. Rust earned a Bachelor of Science in Business with a focus on Marketing from Miami University.