Lynda Rose

Lynda Rose is a product development expert with decades of experience launching consumer products and brands for established companies and start-ups. Lynda is currently the VP of Product at BGZ brands.

Lynda co-founded Amp Consulting in November 2013, a San Francisco Bay Area-based team of consultants with proven experience in consumer product development, manufacturing, merchandising, retail marketing, and sales.

Lynda served as the Chief Marketing Officer at HoMedics & Affiliated Brands from September 2008 to October 2013, where they managed marketing and product development for House of Marley, Jam Audio, Sharper Image, MyCharge and Powerbag brands.

During their time at HoMedics, Lynda introduced MyCharge, a portable charging upstart division within HoMedics Inc., into the marketplace and developed brand recognition. Lynda also oversaw marketing, engineering and product development teams in the US and in China, and managed cumulative budgets in excess of $500,000.

Some notable accomplishments from their time at HoMedics include developing several products and product campaigns that helped MyCharge surpass $35M in sales after only 3 years in the market, developing the House of Marley brand, and developing and managing the Jam Bluetooth speaker that is the #1 selling Bluetooth speaker in the US market.

Lynda has expertise in product development, sales, manufacturing and supply chain, sourcing, go-to-market strategy, marketing strategy, competitive landscape analysis, merchandising, and brand development. Lynda has introduced more than 130 new products to market which have penetrated product categories with impressive sales.

Lynda has a proven track record of success in developing social media marketing and PR initiatives that have increased web traffic and site optimization. Lynda has also achieved record level profit contribution of Sharper Image business by sourcing new factories in China and lowering costs by 15%.

Lynda Rose has a Bachelor's degree in Business/Fashion Design from Georgia Southern University.

Lynda Rose reports to Dain Hodson, COO. Some direct reports include Clark Bailey - Director of Product Engineering, Julianne Gray - Director of Product Marketing, and Justine Samuels - BodyGuardz Product Manager. They are on a team with and Chris Hiatt - VP of Supply Chain.