BigCity Promotions
Akanksha Saxena is a seasoned marketing strategist with extensive experience across various sectors including FMCG, AlcoBev, and Ecommerce. Currently serving as Regional Head and Group Manager of Business Development at BigCity Promotions since September 2019, Akanksha has demonstrated a strong capability in driving consumer demand through innovative promotions and branding strategies. Previous roles include Senior Manager, where recognition was earned through a certificate of excellence, and Manager of Sales at UFLEX Group, contributing to the launch of ‘Asepto’ packaging. Additional experience spans roles in business development, sales, and project management across multiple esteemed organizations. Akanksha holds an MBA from the Indian School of Business and has furthered education with an International Immersion in Corporate Strategy at INSEAD.
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BigCity Promotions
BigCity is an independent marketing agency that specializes in Consumer Promotions, Loyalty Programs, Partnerships, and Contests - all using a combination of rewards, technology, and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 16 years, we have delivered 7,000+ promotions touching over 60 Million customers. Our incentives have been used by 300+ brands in India. With the expertise in 'everything promotions', and a team of creative, enthusiastic professionals, we create bespoke solutions. We can offer rewards suited to the brand's marketing strategy, relevant to the lifestyles of their consumers. The consumer rewards range from free holidays, spa sessions, movie tickets, getaways, dining, wellness, Xtreme sports, and so on. We house a 360° service offering, covering Product sourcing, Redemption, Campaign delivery (Offline, Online, Mobile, Apps, Bots), Account Management, Creative and Legal aspects. This includes a dedicated concierge line who communicate with the brand's customers, answer promotional queries, give advice on venue availability and make reservations and ensure that, the customers always enjoy a world-class experience.