Chris Althoff

Chris Althoff has extensive experience in creative strategy and branding within the sports industry, currently serving as the Director of Creative Strategy at the Big Ten Conference since October 2015. Prior roles include Associate Director and Assistant Director positions in Creative Strategy and Branding. In addition to a self-started freelance graphic design business since 2008, Chris held positions at the University of Miami as Assistant Director of Events (Athletics) and at the University of Illinois at Urbana-Champaign as Event Management Graduate Assistant and Men's Basketball Manager. Educational qualifications include a Master's degree in Sports Management and a Bachelor's degree in Marketing, both from the University of Illinois Urbana-Champaign.