BIOME9
Peter Pritchard is an accomplished executive with extensive experience in the pet care and retail industries. Currently serving as the Chief Executive Officer at Fressnapf Holding SE since July 2024, Pritchard also holds various leadership roles, including Chairman at Agrifarma S.p.A. and Remuneration Committee Chair and Non Executive Director at AO. Additional positions include Non Executive Director roles at Motability Operations Ltd and The Nutriment Company, and investor roles at BIOME9 and WOOF&BREW. Previously, Pritchard was Group Chief Executive Officer at Pets at Home from 2018 to 2022, after holding several key positions there since 2011. Pritchard's educational background includes a Master’s degree in Business Administration and Management from the University of Stirling.
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BIOME9
BIOME9 is revolutionising pet care, through personalised, data-led solutions. We use cutting-edge science and AI to decode the complex science of the gut microbiome, eliminating the guesswork around choosing the right diet and nutrition for our dogs. If there was one thing you could do to transform your dog’s health and happiness, wouldn’t you want to know? GutDiscovery® will change that for good. Our groundbreaking, at-home, gut microbiome test gives you a window into your dog’s inner world, and pinpoints their specific nutritional and dietary requirements. Our UK laboratory leads the way for speed and accuracy whilst our proprietary InvisibleHealth™ algorithm, uses the most advanced generative AI to instantly process millions of complex data points and turn them into insights and a care plan, as unique as your dog. A personalised report features a tailored nutritional plan and a precision supplement programme, built specifically around your dog's complex biological makeup. Why test my dog’s microbiome? Research is proving connections to far more than we once thought: Discover root-cause solutions for digestive issues and IBD Enhance joint, skin, and dental health Boost immunity Detect early health-risks and complications Reduce risk of obesity and allergies We're dedicated to transforming pet health through research and tech, providing an innovative science-backed approach to personalised pet nutrition, so you get to enjoy the very best version of your pet - healthy and happy, inside and out. Join the pet care revolution!