Arianna Saita

Arianna Saita is an accomplished marketing professional with extensive experience in brand management and strategic marketing across various industries. Currently serving as a Senior Business Advisor for Marketing & Communication at BIP since June 2023, Arianna specializes in marketing strategy, customer engagement, and AI-based projects for brand intelligence. Previously, as Chief Marketing Officer at ScreenHits TV and Marketing & Digital Advisor at AMS Digital Consultant, Arianna focused on digital strategy and brand launches. Arianna’s tenure at Foxtel as Chief of Brand involved leading a large team to transform brand perception and enhance growth, while earlier roles at Sky Deutschland and Sky Italia provided comprehensive experience in marketing communications, brand strategy, and customer retention for both traditional and digital media. Arianna holds a degree in Economia aziendale with a focus on international marketing from Università Bocconi and has furthered education at the Technical University of Munich.