Robyn White

Robyn White is currently the VP of Merchandising, Planning, Production, Supply Chain, Wholesale & Store Operations at Birdies. Prior to this, they were the Omni Merchandise Manager at Charlotte Russe, where they led a cross-functional team to concept, develop, and execute the dress category. Robyn also oversaw a multi-level merchandising team to drive new product development, push fashion trends, and maximize business opportunities for monthly deliveries of approximately 200-250 styles on short lead times. In addition, they drover seasonal product investments, quarterly financial plans, and sourcing strategy for the department.

Before their time at Charlotte Russe, Robyn was the Boutique Owner, Buyer & Merchandiser at y&i clothing boutique, a contemporary women's apparel and accessories store located in San Francisco and Dallas. Robyn launched the boutique in 2006 as a multi-million dollar venture that included both physical locations and an eCommerce site. The store featured a well edited assortment of on-trend styles at affordable prices that were purchased from outside vendors along with private label styles and delivered weekly. Under Robyn's leadership, the store was successful due to their strategic inventory planning, new product category development, and dynamic social media marketing.

Robyn White has a Bachelor of Business Administration (B.B.A.) from The University of Texas at Austin in Marketing and French, and a Premiere Année D.E.U.G. - Administration, Economique et Sociale from Université Paul Valéry - Montpellier III.

Robyn White reports to Bianca Gates, CEO & Co-Founder. They work with Cari Roberts Cameron - Head of Marketing, Marisa Sharkey - Co-Founder, President & COO, and Jeff Reichelderfer - VP, Growth.