Wallace Chu

Wallace Chu has a diverse background in digital marketing and search engine optimization. Wallace most recently worked as a Search Engine Optimization Manager at Birdy Grey, starting in 2022. Prior to that, they served as a Senior SEO Specialist at PrettyLittleThing.com from 2019 to 2022, where they successfully launched SEO efforts in the Canadian market and implemented A/B testing for page optimization.

Before PrettyLittleThing.com, Wallace was a Digital Marketing Specialist at Brady Corporation from 2016 to 2019. In this role, they managed SEO strategies for multiple websites and achieved significant increases in organic traffic for healthcare and leisure & entertainment web properties. Wallace oversaw the relaunch of Wristbands and played a key role in its search engine optimization strategy.

Prior to Brady Corporation, Wallace worked at Ranker as a Scalable Content Editor in 2016. Wallace focused on managing content strategy based on keyword and marketing trends, as well as editing and promoting high-quality user-generated content.

Beginning their career at Sonic Motor in 2006, Wallace worked as an Online Content Manager, where they designed and developed e-commerce storefronts, conducted keyword research, and organized products into category structures.

Overall, Wallace Chu has a strong foundation in search engine optimization and digital marketing, with a track record of successful strategies and growth in organic traffic.

Wallace Chu attended California State University, Los Angeles from 2002 to 2007. Wallace obtained a Bachelor of Arts degree in English Language and Literature/Letters during this time. In 2014, they also obtained a certification in Google Analytics Platform Principles from Google.