Chiara di Pietro

Chiara Di Pietro began their work experience in 2004 as an intern in market research at Colacem Spa. In 2009, they joined Birra Peroni and worked their way up in various roles over the years. Chiara started as a Consumer e Trade Insight Specialist and later became a Consumers e Shoppers Insight Manager. Chiara then moved into the position of Innovation & Insight Manager and subsequently became a Brand Manager for Peroni. From there, they became a Brand Manager for the Peroni Family and later a Marketing Manager for Innovation & Local brands. In 2019, Chiara became the Head of Innovation and Portfolio Development, and in 2020 they transitioned to the role of Head of Insights. Currently, they hold the position of Head of Strategy Planning and Insights at Birra Peroni, which they started in January 2022.

Chiara Di Pietro began their education in 2004 at the Università degli Studi di Perugia, where they pursued a Laurea Triennale in Scienze Statistiche per le strategie aziendali. Chiara completed this degree in 2007. From 2007 to 2009, Chiara furthered their education at Sapienza Università di Roma, where they earned a Laurea Magistrale in Scienze Statistiche per le strategie aziendali. The specific field of study is not provided for either degree.