Irina Finerman

Irina Finerman has a diverse work experience in the field of content marketing and digital media. Irina is currently working as the Senior Director of Content Marketing at Biz2Credit since 2023. Prior to this, they worked at Showtime Networks Inc. as the Director of Digital Content & Partnerships from 2018 to 2023. In this role, they led a team in developing and executing innovative marketing campaigns, resulting in millions of views and impressions.

Before joining Showtime, Irina worked at IBM as the Content Director of IBM Originals, Watson Marketing from 2017 to 2018. Here, they led the creative and editorial development of content for Watson Marketing, including interactive assets and video production.

From 2012 to 2017, they held roles at USA Network (NBC Universal), initially as the Manager of Content Development and later as the Director of Content Development. In these roles, they spearheaded the ideation and creation of digital and social content for various original cable series and brand initiatives. Irina also played a key role in increasing engagement and ad sales revenue through multi-phase interactive content campaigns.

At the beginning of their career, Irina worked at NBC News Mobile/NBC (NBC Universal) as a Multimedia Producer/Editor/Reporter/Writer from 2005 to 2012. In this role, they led the production of short-form news, entertainment, and lifestyle content for various platforms.

Overall, Irina's work experience showcases their strong expertise in content marketing, digital strategy, and creative development in the media industry.

Irina Finerman holds a BA degree from Adelphi University, with a focus on Communications, Honors College.